What is hedonistic consumption?

What is hedonistic consumption?

Hedonistic consumption refers to viewing consumption as an act of providing entertainment for the purpose of obtaining pleasure from consumption experience. It focuses on the emotional and irrational aspects of buying behavior.

What is hedonic consumption consumer Behaviour?

Hedonic consumption is consumption of products by individuals for experiencing happiness after satisfying basic needs of food, clothing and shelter. Hedonic consumption is also pleasure derived due to experience of a particular brand and this study is important in consumer behaviour theory.

What is hedonic and utilitarian consumption?

Utilitarian consumption refers to items that are a priority for meeting certain purposes; hedonic consumption refers to items that bring emotions, enjoyment and pleasure through their use or possession (Hirschman & Holbrook, 1982; Dhar & Wertenbroch, 2000; Yim, Yoo, Sauer, & Seo, 2014).

What is hedonic consumption marketing?

In sum, hedonic consumption refers to consumers’ multisensory images, fantasies and emotional arousal in using products. This configuration of effects may be termed hedonic response.

What are hedonic factors?

Hedonic aspect relates to pleasure experienced or anticipated from the behavior. Hedonic aspect results from the esthetic/ emotional feelings listed by Holbrook and Hirschman (1982) and Hirschman and Solomon (1984), such as love, hate, fear, joy, boredom, etc., in addition to like/ dislike.

What are hedonic products?

Hedonic goods are associated with fun, pleasure, and excitement (Khan et al., 2004). Typical examples of such products are perfumes, flowers, luxury watches, and sports cars.

What’s the difference between utilitarian and hedonic?

Utilitarian products are effective, helpful, functional, necessary, and practical, whereas hedonic products are fun, exciting, delightful, thrilling, and enjoyable (Dhar & Wertenbroch, 2000; Voss et al., 2003). The utilitarian–hedonic distinction is not limited to the product level.

What is the difference between hedonic and utilitarian value?

1. Utilitarian Value (X1) is when consumer purchased something by its value or usefulness and the products or services needed by them. 2. Hedonic Value (X2) is value perceived through fun and pleasure.

What is hedonic theory?

As a theory of value, hedonism states that all and only pleasure is intrinsically valuable and all and only pain is intrinsically not valuable. Hedonists usually define pleasure and pain broadly, such that both physical and mental phenomena are included.

What does hedonic mean in economics?

Hedonic pricing is a model that identifies price factors according to the premise that price is determined both by internal characteristics of the good being sold and external factors affecting it.

Who proposed hedonistic theory?

Jeremy Bentham asserted both psychological and ethical hedonism with the first two sentences of his book An Introduction to the Principles of Morals and Legislation: “Nature has placed mankind under the governance of two sovereign masters, pain, and pleasure.

What is the statement of hedonic method?

The basic premise of the hedonic pricing method is that the price of a marketed good is related to its characteristics, or the services it provides. For example, the price of a car reflects the characteristics of that car¡¦transportation, comfort, style, luxury, fuel economy, etc.

What is hedonistic theory?

Hedonism is the belief that pleasure, or the absence of pain, is the most important principle in determining the morality of a potential course of action. Pleasure can be things like “sex, drugs, and rock ‘n’ roll,” but it can also include any intrinsically valuable experience like reading a good book.

What is the theory of hedonism?

The word ‘hedonism’ comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.

What is hedonic perception?

Hedonic perception refers to affective evaluations that center on liking. Traditionally in odor research, the perceptual factors of pleasantness, familiarity, and intensity have been used to evaluate hedonic perception (Moskowitz et al., 1976; Sulmont et al., 2002).

What is hedonic price theory?

What Is Hedonic Pricing? Hedonic pricing is a model that identifies price factors according to the premise that price is determined both by internal characteristics of the good being sold and external factors affecting it.

What is hedonism in simple words?

Definition of hedonism 1 : the doctrine that pleasure or happiness is the sole or chief good in life. 2 : a way of life based on or suggesting the principles of hedonism she was a perfect specimen of selfish hedonism— Donald Armstrong.