Do I need a press kit?
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Do I need a press kit?
A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.
What is a full press kit?
A press kit, also known as a media kit, is a document used to give journalists key information about your business, from general knowledge to brand assets (e.g., logos). The purpose is to make it easier for journalists to craft a story, in return landing your business free publicity.
How long should a press kit be?
For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.
How much do freelancers charge for a press release?
The suggested rates
| RATES: Writing and research category: High budget | |
|---|---|
| Press releases: per 1000 words | 600.00 |
| Social media manager, per day | 800.00 |
| Press releases: per day (freelances will charge for research time as well as writing) | 700.00 |
| Social media content writer, per day | 400.00 |
Do people still use EPK?
If you want to promote your new release and get press coverage, you definitely need an Electronic Press Kit or EPK. An EPK will help you communicate all the important information festivals, journalists and media need to cover your music.
Is press release and press kit same?
First and most obviously, the press release is a subset of the press kit. It’s the text that explains your project or news. The press kit, on the other hand, is a package with everything you release to the media, which may include: a press release (possibly in multiple languages)
Can a press release be too short?
A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.
How do I submit a press release for free?
Where can you submit a press release for free? Sending a press release doesn’t have to cost you anything. In fact, you can build a media contact list for free, and there are a number of free press release distribution services, such as PRLog, 1888PressRelease, and PR.com.
How do I start a press release business?
Remember about the standard elements of a company launch press release: headline, dateline, lead, body, company details & media contact information. Make sure you have a list of media contacts interested in your niche and can cover your story. Include information on why your business is worth writing about.
How do I create an EPK for free?
The best way to make a free EPK is by starting with a landing page. With ConvertKit you can create a landing page in the next 10 minutes and easily customize the contents of your EPK. Our landing page editor is simple to use and edit on-the-fly.
Do I need an EPK if I have a website?
A personal email or submission through Google forms will do just fine. Paying for a service to help you build and promote your EPK isn’t really the best option anymore. You’re much better off to simply use your artist website as your EPK. You’re much better off to simply use your artist website as your EPK.
What does press kit contain?
A press kit often includes photographs, brochures, a press release, details of past press coverage, a bullet point or fact list, executive biographies and information on digital media. Often, free promotional goods known colloquially as swag are also included in kits.
How much do you charge to write a press release?
For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700.
How do small businesses get press coverage?
How To Get Press and Media Coverage For Your Small Business
- 1) Decide Who You Want to Reach.
- 2) Find Out What They Read, Watch, and Listen to.
- 3) Get in Touch with Relevant Journalists and Editors.
- 4) Do the Work for Them.
- 5) Expect to Follow Up.
- 6) Write Guest Posts.
- 7) Bring Value to Your Community.
Does a press release cost money?
Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.
