What are the two conditions that affect Elaboration Likelihood?

What are the two conditions that affect Elaboration Likelihood?

Determinants of route. The two most influential factors that affect which processing route an individual uses are motivation (the desire to process the message; see Petty and Cacioppo, 1979) and ability (the capability for critical evaluation; see Petty, Wells and Brock, 1976).

How do you use the elaboration likelihood model in persuasion?

Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind. Persuasion occurs internally. You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions.

What is the elaboration likelihood model in communication?

The Elaboration Likelihood model proposes that each and every message is undergoing the process of persuasion in two different ways. They are called Central route and peripheral route. Both of them are effective persuasion techniques,but each of them has its own guiding techniques to make them more operative.

Which is the best example of central route persuasion?

While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

Which of these is an example of the peripheral route to persuasion?

Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.

What are the limitations of elaboration likelihood model?

Disadvantages. » The model doesn’t state when to use a particular form of persuasion, merely that the best model to use will be dependent on the elaboration level of the message recipient.

What is an example of central route persuasion?

Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

Which route in the elaboration likelihood model covers persuasion?

Specifically focused on persuasion, the ELM argues that there are two routes to persuasion: the central route and the peripheral route. Central route processing is systematic and involves message receivers’ scrutinizing the central, logical merits of a persuasive message.

What is an example of central route processing?

For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.

What is an example of peripheral route persuasion?

What is an example of peripheral route?

What is an example of peripheral route to persuasion? An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation.

Which route of persuasion is more effective?

The central route to persuasion
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

What’s an example of cognitive dissonance?

Another common example of cognitive dissonance is the rationalization that takes place when people dieting “cheat.” How many times have you committed to healthy eating when a doughnut, muffin, or another delicious-looking food item threatened to take you off course? Maybe you thought, “Eh, it’s only one doughnut.

What is a good example of central route persuasion?

What is dissonance and its examples?

Cognitive dissonance causes feelings of unease and tension, and people attempt to relieve this discomfort in different ways. Examples include “explaining things away” or rejecting new information that conflicts with their existing beliefs. Read on to learn more about cognitive dissonance and its effects.

What’s the opposite of cognitive dissonance?

Theodore Gideonse, cognitive dissonance is, “The opposite of harmony… it is the feeling of discomfort you get when you do something and it doesn’t make sense within the context of the way you think about yourself.

Which method of persuasion is the most effective?

Pathos. Most simply, pathos is the appeal to our human emotions. We’re more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.

What is a real life example of cognitive dissonance?

That feeling of mental discomfort about using plastic bags is an example of cognitive dissonance. This is because your beliefs are clashing with your actions or behavior. You believe that humans need to protect the environment, but you still use plastic bags. The internal conflict that this causes makes you feel bad.