What is the most popular brand of backpacks today?

What is the most popular brand of backpacks today?

So here they are, in no particular order: the five most popular backpack brands you’ve seen around campus.

• Herschel Supply Co. It’s all about simplicity for the Canadian-based Herschel.
• JanSport. Considering it’s been around since 1967, JanSport must be doing something right.
• Fjällräven.
• Under Armour.
• The North Face.

Are backpacks in fashion?

But now, go to any high street, office or packed rush-hour bus and the humble backpack is everywhere. Fashion searches for rucksacks are up 37% month-on-month, according to global fashion search platform Lyst.

Why is Herschel so popular?

So just in case, you forget, here’s a quick sum-up of why Herschel took over the backpack market: Consistency in the quality of their products with flagship designs. Keeping the elusive factor by avoiding tacky mass-marketing. Leveraging on social media to continue up-ing their elusiveness and exclusivity.

Are Kanken backpacks still cool?

Axelhed said that backpack, the Fjällräven Kånken, has remained almost unchanged since it was introduced just ahead of the 1978 school year. The first year, the company sold 400 backpacks; a year later the number jumped to 30,000. The Fjällräven Kånken remains the best-selling product in Fenix Outdoor’s catalog.

Is there a backpack in style for 2022?

From tiny clutches (ideal for nights out!) and metallic purses (that are cute enough to carry around 24/7, tbh), to the comeback of backpacks and sleek, structured handbags, the fall 2022 bag trends are full of fun textures, colors, shapes, and sizes.

Is Fjällräven a hipster?

The backpack market can feel a little bit young at times, and we make packs that are functional and adult. We also sometimes get looped into the term ‘hipster’ but we really don’t talk about hipsters as a thing or a customer, we just talk about our brand as a sustainable, outdoor brand.”

Is Fjällräven trendy?

It won’t go out of style. The Kånken is more ‘stylish’ than ‘fashionable’, because it isn’t subject to changing trends. It’s a mainstay backpack that people can buy and wear for decades – and many people have done just that. It’s got increasingly popular since 1978, and that isn’t going to wane any time soon.

Is Hershel a good brand?

Herschel can largely be seen as an unethical brand because of their unverifiable ethical claims. While they share their Code of Conduct, they lack transparency by not disclosing any details of fair labor. The brand, however, does have an eco collection and gives back to the community.