Which country has the highest eCPM?

Which country has the highest eCPM?

The U.S.
Rewarded Video Ads eCPM on iOS: The U.S. remained the highest eCPM country, followed by Japan and Australia. Both Russia and Brazil saw their eCPMs stabilized in Q2 2020.

What is a good eCPM rate?

The average eCPM for rewarded video in 2019/2020 was $10.59. In 2020/2021 it was $11.58, which is 9% more. The top-earning ad networks for rewarded video on Android are AppLovin ($10.14), AdMob ($19.03), and Bid Machine ($11.16). Facebook, AdColony, Unity Ads, and Vungle are also high on the list.

What is a normal eCPM?

What is the average eCPM? eCPMs differ a lot depending on a variety of factors such as the ad location, traffic geography, seasonality, site speed, and more. Generally, eCMPs average between $4 – $10.

What is eCPM of AppLovin?

eCPM, which stands for effective cost per mille, is how much ad revenue a publisher earns per 1,000 impressions served and is an important KPI in digital advertising because it shows the profitability of ad inventory.

Which country has lowest CPM?

Among the countries/territories presented in the dataset, Facebook’s highest advertising cost-per-mille (CPM) was in the United States, valued at 35 U.S. dollars in the third quarter of 2021. For comparison, the lowest CPM, one U.S. dollar, was recorded in Pakistan.

What is a high eCPM?

If app developers have a high eCPM, it means that the ads served on their app are doing their job and converting users. The more users the ads convert, the more the app developer gets paid. On the user acquisition side, eCPM measures the ad revenue generated by a specific campaign.

How do you interpret eCPM?

eCPM = (Total ad revenue / total impressions) x 1000 If you don’t have the total revenue number, you can estimate that by multiplying the number of clicks, if this was a CPC campaign, or the number of conversions, if it was a CPA campaign, by the average CPC or CPA rate.

What does high eCPM mean?

There are two sides to eCPM: monetization and user acquisition. On the monetization side, eCPM is a metric used to measure an app developer’s ad monetization performance. If app developers have a high eCPM, it means that the ads served on their app are doing their job and converting users.

Which YouTuber has the highest CPM?

What are the Top 10 Countries with highest YouTube CPM?

Is a CPM of 7 good?

Buying: Typically when I run ads I see CPMs range from $7–15. This tends to be higher than other advertisers because I like to use very small, targeted groups. The more targeted (specific) the group of people you’re advertising to, typically the more you’ll end up paying.

How do I increase my eCPM?

How to increase your eCPM

1. Increase your site traffic. You can’t generate ad impressions without user traffic.
2. Add more SSPs to your ad tech stack. Sell-side platforms (SSPs) take what ad networks do to another level.
3. Optimize your ad viewability score.
4. Test different ad formats.
5. Improve your user experience.

What is an eCPM vs CPM?

What is the Difference Between CPM and eCPM? The main difference between CPM and eCPM is that CPM shows the advertiser’s cost of 1000 ad impressions, while eCPM shows how much ad revenue the publisher has generated on average from 1000 ad impressions.

How do I increase eCPM on AdMob?

How to Increase eCPM?

1. Experiment with Ad Networks.
2. Partner with SSPs.
3. Attempt Different Ad Formats.
4. Change the Ad Placement.
5. Keep up with the Industry eCPM.
6. Search Engine Traffic.
7. Mobile-friendly Site.

How much does AdMob pay per 1000 impressions?

Admob Android Interstitial Ad Revenue You will earn approximately $6.52 for 1000 ad impressions.

How can I improve my eCPM?

Why is my CPM so high?

So, if you have a high CPM, is very likely that your ads are not relevant to your audience! The key to start with the right food and get a good CPM from the beginning is to make sure you’re making relevant ads. You should always keep an eye on Relevance Score, on the Ad level.