How much wine does the US consume?
Table of Contents
How much wine does the US consume?
US Wine Consumption
| Year | Total Wine per Resident1 | Total Table Wine Gallons2 |
|---|---|---|
| 2019 | 2.93 gals | 839 million |
| 2018 | 2.92 gals | 842 million |
| 2017 | 2.94 gals | 816 million |
| 2016 | 2.92 gals | 833 million |
Is US wine consumption increasing?
Overall, according to Gomberg & Fredrikson, U.S. wine sales volume in 2021 was 452.4 million 9-liter equivalent cases, compared to 434.8 million in 2020, or an increase of 3.8%.
Is the wine market growing?
The global wine market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The rising adoption of wine among all age groups from the young generation to the old age population across the globe is the key factor for market growth.
Which demographic consumes the most wine?
However, over the past 10 years, the demographic composition of these wine drinkers has changed markedly. In 2010 in the US, 32% of all regular wine drinkers were aged 55 and over, and 28% were aged between 21 and 34. As of 2020, almost half of all American monthly wine drinkers are over aged 55 and over.
How much did Americans spend on wine in 2020?
Gomberg-Frederickson shows preliminary consumer expenditures for all channels totaled $67.3 billion in 2020 compared to $74.6 billion in 2019. Of this figure, domestic wine revenues were $51.2 billion and imports totaled $16.1 billion (see graphic above).
Who is the target market of wine?
According to Wine Market council findings, Baby Boomers and Millennials consume the most wine in the US. Although Baby Boomers still account for a greater total volume of wine consumption the gap between them and Millennials is closing each year.
Why is wine consumption increasing?
The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks globally.
Where is wine consumption increasing?
The most established wine markets are in Europe: Portugal, Italy, and France have the highest per capita consumption at over 35 liters per person per year, compared with 23.9 for Australia, 9.9 for the US, and just 3.5 for China.
What age group buys the most wine?
Is wine consumption increasing or decreasing?
The world’s wine consumption in 2020 was 234 million hectolitres (Mhl) according to OIV estimates. This marks a decline with 3% (7 Mhl) compared to 2019. It is the third year in a row that consumption decreses. It is the lowest level since 2002.
