How big is innocent?
Table of Contents
How big is innocent?
Today Innocent is one of the UK and Europe’s largest smoothie and juice brands, with annual sales of more than £350m. Yet while the three founders remain on the board, they don’t actually own the business anymore.
Why is innocent drinks successful?
Perhaps one of the most important ways that Innocent have gone about creating a successful brand is that they have engaged and involved customers in their story and products from the outset.
Are Innocent smoothies British?
The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company….Innocent Drinks.
| Innocent strawberry and banana smoothie | |
|---|---|
| Founded | 1998 |
| Founder | Richard Reed, Adam Balon and Jon Wright |
| Headquarters | London , United Kingdom |
| Area served | Europe |
What is innocent drinks mission statement?
Now we’re on a mission to keep people healthy, help out the communities who need us most and make sure our planet becomes healthier too. That’s why we pack our little drinks full of good stuff, give 10% of profits to charity and have pledged to be carbon neutral by 2025.
Who are Innocent competitors?
Top Competitors of Innocent Drinks
- Jamba Juice. 933. $71 Million.
- AJE. 13,000. $1 Billion.
- Wahaha. 30,000. $17 Billion.
- Smoothie King. 500. $33 Million.
- Eckes-Granini. 1,747. $974 Million.
- Boost Juice. 1,157. $74 Million.
- Frucor. 807. $740 Million.
- Juhayna. 2,633. $517 Million.
Why are innocent smoothies so expensive?
Over half of its fruit comes from Europe. Tropical fruits like mangoes and bananas come from farther afield (e.g. Brazil and India). Innocent tends not to source fruit in the UK because fruit grown locally is usually grown for fresh market and is, therefore, more expensive.
Who is Innocent target market?
With its unique products, the company has targeted a wide range of consumers with ease like the elderly and the young children. This has enhanced the company to increase its profits and maintain its share of market (Leeman, 2010, p. 50).
What is innocents USP?
A drink made of pure fruit, the smoothie is Innocent’s trademark product. The company is currently selling a range of six recipes, occasionally complemented by special editions (Innocent Drinks, 2012). The USP of the product is that it is not-from–concentrate and preservative-free.
Is Innocent owned by Coke?
You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
How many employees does innocent have?
Innocent produces smoothies, juices and vegetable pots that are sold in supermarkets, coffee shops and other outlets. Headquartered in London, Innocent retails across Europe, employing a staff of 240, of whom 200 are based in London.
Are Innocent smoothies really just fruit?
MANUFACTURER’S RESPONSE: Innocent smoothies are made from nothing but pure, crushed fruit and juice, with absolutely no sugar added. Our smoothies contain all the good stuff that fruit does (like fibre and vitamin C).
Is Innocent an ethical company?
Innocent ensures its ingredients are sourced from suppliers who ensure minimum standards for workers and work to improve their environmental credentials such as those approved by the Rainforest Alliance, and aim to continue sourcing products from a wide range of suppliers worldwide.
What type of marketing does Innocent use?
According to Stone and Desmond promotion “include[s] advertising, public relations and sales promotions” (Stone, 2007:41). Besides various television adverts and other advertising Innocent Drinks regularly publish press releases on their website in order to explain their products and strategies (Unattributed, 2015a).
